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Wesley Mission is a Christian charity working with the homeless and disadvantaged across NSW.
Wesley Mission’s existing brand structure was broken, very broken. It was overly complicated, had too many colours and a convoluted hierarchy of colour ways to represent their service areas. Wesley’s use of cyan as their corporate colour had also been lost in their malaise of colour ways.
Essentially, the brief was to fix it. In a little more detail it was to create a clean structure of communications for the service areas and products within, and restore cyan as Wesley Missions’ brand colour.
Reduce the number of service tiers. Remove the complicated colour ways and delete the tertiary colour palette. Simplify the link between the service its colour area.
Create a fluid identity that allowed designers to ‘top and tail’ each communication piece with cyan, restoring it as Wesley’s dominant colour.
Brand redesign, marketing communications, business stationery and identity guidelines.